The Drift
November 13, 2007 - Volume15, Issue 2
A Special Note for Drift Readers
By Doug Weaver
The long and short of it is this: A new All-Star partner in the business; a major strategic expansion of Upstream Group; and the most complete, immersive digital sales training experience ever designed. Read on…
Today I welcome Scot McLernon to his new role as President of Upstream Group. For more than a decade, Scot has been one of the most respected sales executives in digital media, illustrated recently by his @d:Tech Lifetime Achievement Award. Over the many years we’ve collaborated, Scot has made me better at what I do, just as he’s done for so many in our industry. Today I step into my new role as CEO with great enthusiasm and anticipation about Upstream Group’s second decade serving the Interactive Media Business.
SEND A NOTE TO SCOT
Some things won’t change, others will. We’re still very much in the business of individual team training, so if you’re among the 8,000 or so people who’ve attended one of our workshops, you may well see us again. We maintain our longstanding relationship with iMedia Communications, so you’ll still see us at the Summits on a regular basis. And the Upstream Seller Forum will remain the premier gathering point for digital sales leaders.
LEARN THE DATE OF THE NEXT SELLER FORUM: http://www.upstreamgroup.com/upstream-seller-forum/
In the coming weeks we’ll be adding to our team and announcing world class faculty members to bring you UPSTREAM HABITAT (http://www.upstreamhabitat.com) a groundbreaking new chapter in the development of digital sales talent. HABITAT will be a “traveling campus” where media sellers will gather for the most immersive, thorough and practical digital sales training available anywhere. It will also serve as the focal point for a “permanent community” where digital sellers will gather, learn, share and grow.
LEARN MORE ABOUT THE HABITAT EXPERIENCE: http://www.upstreamgroup.com/your-experience/
If you’re a digital sales leader, finding and developing talent is a big part of your life. Whether you’re onboarding new hires, “rebadging” traditional media sellers or accelerating the development of your current sales team, HABITAT will have the customized content to become an essential part of your hiring and training strategy. If you’re a front line seller – or want to be – the three days you spend at HABITAT may well change your life.
LET US KNOW YOU'RE INTERESTED: Contact Us
Oh, and by the way: we’re about to celebrate Upstream Group’s tenth anniversary. So here’s a toast to the terrific people we’ve gotten to work with since 1998, and to the remarkable decade ahead!
Send your comments and questions directly to Doug Weaver
