Doug Weaver

Founder and CEO

Photo of Doug Weaver

Doug is a highly-regarded strategist and opinion leader in the world of online advertising. Over the past 16 years he's worked with over 600 leading companies, including Facebook, Yahoo!, Apple, Fox Sports, USA TODAY, CBS Digital Media, YuMe, The Wall Street Journal, NBC Universal, National Public Radio, Tremor Media, ESPN, About.com and The New York Times.

Online marketing and sales people know him through many different venues. Doug is a frequent moderator, host and speaker at the iMedia Summit series; he's keynoted leading conferences hosted by the IAB, PubMatic and AdMonsters; he's the author of The Drift, a provocative industry blog that directly reaches nearly 7,000 top industry executives and is syndicated and referred to thousands more; and he's trained thousands of Internet salespeople through both public and private sales workshops.

After a 15-year career in print advertising sales with companies like Hearst and Conde Nast, Doug became advertising director and the first east coast hire for Wired Magazine in 1994, and sold some of the Web's first ads on the company's Hot Wired site. He then served as vice president of sales for Firefly Network, a pioneering company in personalization, targeting and community. Doug was elected to the Board of Directors for the Internet (now “Interactive”) Advertising Bureau and managed the development of both the IAB RoadShow (the organization's main presentation to marketers) and the IAB Professional Development Series. In 1999, he received the first IAB Service Award for commitment and contribution to the industry. In 2007 Doug received the "Oldtimers Award" from the Aspen Group, a gathering of top digital agencies, and in 2011, ad:tech honored him with its Industry Achievement Award for lifetime service.

Doug's company, Upstream Group, is based near his home in Vermont, which he shares with his wife of 25 years, Sharon Richards. They have two grown daughters, Lucy & Madeline.

For more information, please contact:

Upstream Group, Inc.
5247 Shelburne Road Suite 205
Shelburne, VT 05482
work 802-985-2500 (phone)
fax 802-985-8933 (fax)

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