Upstream Group, Inc.

Adam Gerber

CMO, Quantcast

Adam is focused on establishing Quantcast - the first open internet ratings service providing free data to all segments of the marketplace - as the most reliable and trustworthy independent audience measurement solution for advertisers, content owners and broader media industry participants. With its pioneering approach combining panel and direct measurement solutions, the company aims to tie together the complexities of media planning and delivery.

Most recently Brightcove, Inc.'s Vice President for Advertising Products and Strategy, Gerber joins Quantcast with 15 years of traditional and digital agency media planning and buying experience. After leading traditional planning activities for clients such as P&G, Unilever, Bell Atlantic, UPS , Labatt USA , and Goldman Sachs, he was a founding partner of WPP's Digital Edge unit (now MEC Interaction). Thereafter, he led the development of emerging and digital media capabilities for Publicis' MediaVest unit. A widely recognized leader in online and emerging advertising, Gerber has served in various industry advocacy roles, including committee chair positions with the American Association of Advertising Agencies (4As) and the Interactive Advertising Bureau (IAB).

In 2002, Adam was recognized by Mediaweek as a Media All-Star, and he serves on a number of industry advisory groups and standards committees. Currently, he serves on IAB's Digital Video committee. A 1990 graduate of Boston University with degrees in both Journalism and International Relations, Adam lives in Manhattan with his wife Sarah and son Maxwell.