Adam Gerber
CMO, Quantcast
Adam Gerber joined Quantcast as Chief Marketing Officer in October 2007. In his role, Gerber is focused on establishing the company as the leading independent audience intelligence service - helping buyers and sellers transact in more actionable and accountable ways.
Quantcast is the first and only audience service to enable all publishers to characterize their increasingly dynamic online audiences and any marketer to define, discover, and deliver specific target segments that are most relevant to them. With its innovative approach combining census level traffic data and a variety of audience-based reference points, Quantcast aims to tie together the complexities of media planning and delivery.
Today, Quantcast directly measures more than 10 million unique Web destinations, recording more than 175 billion media consumption events each month. This unparalleled visibility is leveraged to generate comprehensive traffic, demographic and lifestyle profiles of online audiences. Quantcast audience insights are derived from visits by more than 1 billion global Internet users, more than 220 million of whom are in the US.
Most recently Brightcove, Inc.'s Vice President for Advertising Products and Strategy, Gerber joined Quantcast with 15 years of traditional and digital agency media planning and buying experience. After leading traditional planning activities for clients such as P&G, Unilever, Bell Atlantic, UPS, Labatt USA, and Goldman Sachs, he was a founding partner of WPP's Digital Edge unit (now MEC Interaction). Thereafter, he led the development of emerging and digital media capabilities for Publicis' MediaVest unit. A widely recognized leader in online and emerging advertising, Gerber has served in various industry advocacy roles, including committee chair positions with the American Association of Advertising Agencies (4As) and the Interactive Advertising Bureau (IAB).
