Alan Schulman
Chairman/Chief Creative Officer, U . D I G > The Digital Innovations Group
An industry leader in the development and creation of new ad units for new advertising platforms, Alan has stewarded integrated digital and traditional campaigns for such brand marketers as P&G, M&M Mars, Johnson & Johnson and Coca Cola. His most recent integrated campaign efforts on behalf of M&M Mars includes the new personalized m&m’s® FACES launch which includes traditional, digital and viral components including the recently launched CandyLab application. The campaign, currently underway, has resulted in one of the very first viral to e-commerce transaction metrics in the industry.
Alan recently served as SVP, Executive Creative Director of imc2 – one of the nation’s top ten digital advertising agencies where he oversaw the development and deployment of digital advertising programs and emerging media for such global brand marketers as Procter & Gamble, The Coca-Cola Company, GSK, Samsung, Johnson & Johnson and Nestle among others.
Prior to joining imc2, Alan served as Chief Creative Officer of Brand New World – the New York agency he co-founded to specialize in creative solutions for interactive and emerging media. It was there that Alan produced award-winning online programs for such brand marketers as SONY, Verizon, Johnson & Johnson and The Coca-Cola Company.
Prior to founding Brand New World, Alan was the first Creative executive to serve within a major media services company as Senior Vice President/Creative Director of Universal McCann Futures - the emerging media group of Universal McCann North America. There Alan was responsible for the extension of McCann-Erickson’s traditional advertising into Broadband, Video on Demand and Wireless media for such global brands as Coca-Cola, Microsoft, SONY, L’OREAL, Johnson & Johnson and many others. Prior to joining McCann-Erickson, Alan served within the Interpublic network as Executive Director of the Media & Entertainment Practice for FutureBrand Worldwide, the top 5 Branding Consultancy where he created digital branding programs for such noted online publishers as Terra, MSN, AOL and others.
Alan currently serves on the Board of Advisors of TiVO, OVAB, Tremor Media, the Board of Governors of the National Academy of Television Arts & Sciences (EMMYS-New Media) and is a member of the New York Marketing & Media Technologies Council. He has served on the AAAA Advanced Media Committee, Interpublic’s Convergence and Branded Entertainment Advisory Committees and has been a judge of the YAHOO! Purple Chair Award, the IAB MIXX awards and the OMMA Awards.
Among his other creative endeavors, Alan is an avid jazz guitarist who has appeared with such noted jazz artists as Anita Baker, Wynton Marsalis, Herbie Hancock and Michael Feinstein. He resides in Harlem with his wife Stacey Lynn, 3 children…and a very slow broadband connection.
