Upstream Group, Inc.

Allie Savarino

Vice President Marketing, Brand Affinity Technologies

Allie Savarino began her career with the Washington Bullets (now Washington Wizards) in sponsorship, sales and community development. She has held positions in public relations and advertising for multiple advertising agencies where she was a lead account manager and new business development professional.

In 1998, Allie joined InterVU, now part of Akamai Technologies, where she served as the company’s Senior Marketing Executive during its successful growth and Initial Public Offering and subsequent $2.8 billion sale.

Following InterVU, Allie joined the management team at Unicast where she was responsible for global marketing, investor and public relations, brand marketing, and strategic product management. She led the development of the technology company’s reputation for being the top provider of online advertising solutions among all of its constituents - advertisers, advertising agencies, web publishers and consumers. In 1999, Unicast’s Superstitial format was introduced and has since become a “household name” in the online advertising sector. In January of 2004, Unicast launched the Video Commercial, the only broadcast-quality online video format available.

Allie currently manages all Marketing and Production for Brand Affinity Technologies (BAT), a new technology‐driven media service that relieves legacy barriers so national and local advertisers can easily and efficiently use athlete & celebrity endorsements online.  BAT launched in Beta in September 2008, and will be presented to the full marketplace in early 2009.