Stuff You Need
Video
The Tyranny of Dead Internet Ideas (Full Version)
Tyranny of Dead Internet Ideas INTRO by Doug Weaver
ad:tech SF 2011 Doug Weaver: Industry Award Acceptance
ad:tech SF 2011 Intro: Doug Weaver Industry Award
Power Panel: Acting in the Face of Crisis- iMedia Brand Summit Feb 2009
Making Sense of Media Fragmentation- iMedia Agency Summit Dec 2008
Reading List
The Shallows, by Nicholas Carr
The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson
Millennials Rising: The Next Great Generation, by Neil Howe and William Strauss
Ogilvy on Advertising, by David Ogilvy
The One Thing you Need to Know, by Marcus Buckingham
Watch This, Listen Up, Click Here, by David Verklin and Bernice Kanner
The Wisdom of Crowds, by James Surowiecki
The World is Flat, by Tom Friedman
Metaphorically Selling, by Anne Miller
The Go-Giver, by Bob Burg and John David Mann
Make What You Say Pay, by Anne Miller
Engaged Leadership, by Clint Sidewall
Six Pixels of Separation, by Mitch Joel
Whitepapers
Title: "9 Disruptive Questions that May Define the Marketplace"
Overview: These are the annotated slides that Doug Weaver presented at the IAB Networks & Exchanges Marketplace event on Monday May 16th, 2011 in New York. Included here is the world premier of “The Dougorithm” to explain the confused state of the network, exchange, trading desk and automated buying landscape.
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Title: "Tyranny of Dead Internet Ideas"
Overview:
This was Doug Weaver’s second major keynote address to the iMedia Agency summit community, Delivered in Austin, Texas in May 2010. Riffing on Matt Miller’s Economics best-seller, Doug call’s out a dozen “dead ideas” which – if left unchallenged – will ultimately stifle the growth and health of the online advertising and marketing space.
Full video of the speech: http://getthedrift.com/steal-this-blog/
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Title: "Oreo Doctrine"
Overview: Two Sides to the Cookie - Transaction: The selling, buying, placement, pricing, optimization and reinvestment of standard media advertising units or Marketecture: A business discipline that applies complex media and communication elements in the focused solution of unique business problems. Which side are you on?
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Articles
Mar 16, 2009 – Bonjour Events
The Art of Moderating a Panel by Doug Weaver
Dec 8, 2008 – mcstrat
Marketing and Media in 2009 by Mark McLaughlin
Nov 1, 2008 – Digital Ministry Australia
Digital People- Doug Weaver by Denise Shrivell
Mar 6, 2008 – ContextWeb
Jan 23, 2008 – Online Media Daily
Are You Investing to Grow Your Human Capital? by Doug Weaver
Oct 16, 2007 – iMedia Connection
Keynote Presentation: Audience Reinvestment by Doug Weaver
Jun 1, 2007 – iMedia Connection
The Other Side of the Oreo by Doug Weaver
