Beth Lawrence
EVP of Ad Sales and Media Solutions, The Weather Channel
Beth Lawrence is responsible for managing sales teams that generate over 1B in search and display advertising revenue for the eastern half of the US at Yahoo! Her team of direct reports in New York, Atlanta, Dallas and Boston and Detroit manage the internet ad portfolios of primarily Fortune 500 clients as well as smaller performance-based marketers. She played a key role in the integration and go-to-market strategy for the combined sales forces of Yahoo! Search and Yahoo! Display in the fall of 2007 as the company was re-evaluating its offering to the advertising community.
Beth joined Yahoo in January of 2003, and prior to Yahoo! she has held a series of sales management positions with AOL Time Warner, DoubleClick, USA Weekend Magazine and ADWEEK Magazine. Her extensive background in media sales began in 1981.
Lawrence holds a B.A. in Journalism from the University of Kentucky.
When not at work, she spends free time with her husband and twin boys in New York City.
