Carole Irgang
President, Red Shoes Marketing
What better way to become holistic thinking than to spend twenty years exposing yourself to a myriad of disciplines, approaches and experiences, while always embracing the unknown and non-traditional. And that’s exactly what Carole Irgang has spent her career doing.
Having held positions at global agencies, global marketers and as founder of her own marketing consultancy, Carole has developed a truly well rounded and unique perspective. Carole is a results oriented, successful business leader who’s career has been defined by the her ability to build some of the world’s great brands by leveraging her strategic skills and holistic communication approach.
As the SVP of Integrated Marketing Communications at Kraft Foods, Carole had the opportunity to see, learn and create integrated marketing ideas for today’s ever-changing marketplace. Her focus was on ensuring Kraft’s marketing was leading edge and fully optimized to drive brand performance against a portfolio of iconic brands.
As an Executive Vice President at Grey Worldwide, Carole helped some of the world’s largest marketing companies like P&G, 3M, and Novartis develop smart, relevant and compelling business and advertising ideas for their products.
Her expertise in brand marketing strategy, brand identity, and communications strategy cuts across product categories from Beauty to Feminine Care, Food to Pharmaceuticals and Household Products to Snacks & Beverages.
Carole’s passion, energy and insight have helped her clients generate hundreds of millions of dollars in incremental income year over year. Carole comes to every project with a sympathetic voice in understanding the targeted consumer’s relevant touchpoints. And the outcome is always an idea or strategy that achieves a respectful and intelligent voice.
Carole gets near a brand by understanding the depth of her consumer and thus helps rocket the brand to number one.
