CSI: Customer Strategy Investigation
How to use the Internet to prepare for strategic client meetings. Your customer's online spending is a mystery but you can glean amazing insights into how your client thinks about marketing by "reverse engineering" many of the things they do on the web. In addition, there are many ways to use free resources on the web that will set you up to impress your client with insights about their customer's digital behavior. This hands-on workshop goes live online to show how to prepare for a meeting that will establish you as a consultative partner with your key customers. Time: 90 minutes.
