Upstream Group, Inc.

Foundation Program

The Foundation Program is designed for the seller who’s new to both digital and media sales. The Foundation Program grounds the student in the fundamentals of digital selling while also building basic sales strategies and skills.

I’m so glad I was chosen to attend the Upstream Habitat! I enjoyed all of my sessions. By noon I was ready to jump out of my seat and start reaching out to clients. Foundation is such a great program for a newbie like me.  I can't thank my bosses enough for signing me up!”
- Account Executive, Major Media Site 

Rebadging Program

The Rebadging Program was built for the seasoned traditional media seller who is new to the digital world.  The Rebadging Program quickly grounds seasoned media sellers in the concepts and fundamentals of digital media and positions them for success in selling both digital and integrated deals.  

"As a Rebadging Program Graduate, your curriculum gave me very valuable training and insight into the Digital Sales transition. Thanks for the KNOWLEDGE and the CONNECTIONS obtained through the experience.  The information was also not only helpful to ME but to my National Sales Force, as I shared key learnings-they loved it!"
-Account Executive at a National Alliance of Media Companies 

Strategic Program

The Strategic Program is geared toward a more experienced digital seller who’s ready to move to the next level.  The Strategic Program equips the seller to move beyond the responsive, tactical, RFP world and focus on the selling strategically in a constantly evolving environment.  

“I really enjoyed Habitat on many levels and I definitely feel like I got a lot out of it.  The classes were informative, especially Marketecture and Strategy & the Agency, the forums with the instructors were very educational and I like the loose format of the discussions.  It was also very eye-opening to meet and interact with other sales people."
- Sales Director, Online Health Network

Masters Program

The Masters Program is limited to 15 attendees and is by application only. The program will be led by veteran digital and print sales executive Charlie Thomas and will leverage other faculty members and guest speakers in intimate, focused discussion settings.  

“The new Masters program gets an A+ rating from me and my team. Thank you for a really great experience.  The concepts are amazing and I would love to dive into them again during management training.” - VP, Online Publisher

Who Should Apply?
“Masters” is only for top digital sellers with a sincere interest in leadership; those calling on fortune 500 advertisers and who are ready to engineer major seven figure deals, and to generate long term, sustained growth for their companies, their customers and themselves.  Sellers should have a minimum of 5-7 years of media sales experience much of it digital.

Overview
The course is about being exceptional, rather than ordinary, and embracing more challenging paths that lead to leadership and growth for others.   During the two-days participants will focus on combining Vision, Strategy and Relationships into a high-level selling approach that creates growth for customers, employees and investors. The program will open participants up to seeing a bigger future and developing a solid plan on how to get there. By the end of the two days each participant will walk away with an actionable, scalable plan they can apply to their unique business.

The content will largely be created through the open discussion format. Throughout the two-days, the group and Habitat faculty will exchange points of view and experiences related to  Vision, Strategy and Relationships. Participants will be challenged to ask insightful questions and express opinions that spark intelligent conversations that provide the building blocks for their plans.

Objectives

• Understand the interdependency of Vision, Strategy and Relationships
• Create more meaningful and profitable relationships with customers
• Take the transformation game to an entire new level
• Qualify to lead CEO level meeting
• Develop a systematic, actionable plan that will transform the way you do business

Format
The program will be broken into eight discussion segments:

1.) Introduction of Core Principles: Vision, Strategy, & Relationships
2.) Agency Perspective
3.) Ideation Perspective
4.) Summary of Day 1; Key Insights
5.) Sales Perspective
6.) Client Perspective
7.) Summary of Day 2: Key Insights
8.) Building the Plan