Doug Wintz
Founder & Principal, DMW MediaWorks
Doug Wintz is the founder of DMW MediaWorks, a consultancy in digital advertising operations. Since 2004 his firm has helped emerging companies build their ad operations capabilities and helped established companies improve them.
DMW MediaWorks has worked in close partnership with sales and ad operations departments at companies such as Turner Broadcasting, NY Times, Jumpstart Automotive Media, AutoTrader, Universal Music Group, CBS, A&E, MTV, WebMD, Wolters Kluwer Health, RadioOne and Internet Broadcasting, as well as agency groups Universal McCann and Aegis Media.
From the sales perspective our objective, regardless of the specific focus of the engagement, is to support the attainment of revenue by creating an operational environment that manages digital media efficiently and accurately. This includes the following range of assignments:
Build Ad Operations Capabilities
• Vendor analysis and selection
• Contract negotiation
• Manage deployment and launch
• Create workflow and best practices
• Recommend organizational structure
• Function as interim ad operations manager
Site Audit of Ad Operations
• Review current applications and workflow
• Conduct gap analysis
• Recommend short term and long term roadmap for improvements
Product Development of Ad Operations Applications
• Review current ad operations applications
• Benchmark against competitive products
• Write formal Product Requirements Documents to guide development
• Manage technical resources to build out applications
Ad Ops Training and Marketing Services
• Write detailed and marketing materials to support a broad range of applications ranging from best practices in ad network management, to SEM (search engine marketing) management, to marketing materials for applications ranging from ad servers to keyword generators.
Custom Reports and UI Development
• Create custom inventory and revenue reports.
• Build custom UI for inventory forecasting and information management
Doug’s experience in interactive media dates back to 1988, when as sales manager at Prodigy he pioneered the sales and development of early online applications for Ford, Honda and Toyota. He managed ad operations divisions at Softbank, Uproar and Lycos before starting DMW MediaWorks in 2004.
