Dynamics of the Buyer/Seller Relationship in Media & Marketing
An interactive dual-lecture and discussion segment that examines where and how the relationships between media buyers and sellers break down and where they flourish. Participants will explore why the television and interactive buying channels differ so greatly, and understand the digital, market, automation and economic forces that have recast this relationship over the past 20 years.
(Strongly recommended for Site and Transitional Sellers; Open to All Participants; 1 hour, 15 minutes; Dual Lecture/Discussion Format.)
