Joe Apprendi
CEO, Collective Media
Joe brings 12+ years in founding, board and executive management experience as the visionary behind Collective Media. As an online marketing pioneer, Joe's strategic insight from the media operations, ad technology and sales/marketing arena are the driving force behind what makes Collective unique.
An impressive background in high level management with K2 Digital, CLIQNOW! Sales Group, 24/7 Media, Eyeblaster, Klipmart and most recently Falk eSolutions, has helped build the industry and given Joe the vast knowledge and expertise to bring the best aspects and resources the industry has to offer.
At Falk eSolutions, Mr. Apprendi was CEO of Falk North America, leading sales and operations for its top ad-serving platform, Falk AdSolution.
While at Eyeblaster, he was Executive Vice President, responsible for global sales and marketing. Under his leadership, Eyeblaster became the #1 rich media technology provider as measured by Nielsen NetRatings AdRelevance, with over 400 agency and 500 publisher customers worldwide.
During his time at 24/7 Media, Mr. Apprendi held the position of Senior Vice President, North American Sales Operations, including 24/7 Mail, 24/7 Network, and 24/7 Media Canada. He set and managed sales operating budgets for multiple product lines including Online Media, Email, Promotions, Loyalty Programs, and Wireless Advertising.
