Kathy Riordan
Former Vice President of Global Consumer Relationship and Digital Marketing, Kraft Foods, Inc.
Kathleen Olvany-Riordan former Vice President at Kraft Foods, Inc. Tarrytown NY is an independent marketing consultant based in New York metropolitan area. Her career spans over 30 years Media and Digital Marketing experience including leadership roles as a client, agency partner and in the media.
Most recently Kathy was Vice President of Global Consumer Relationship and Digital Marketing at Kraft Foods, Inc. In this role Kathy was responsible for strategic leadership and management for Kraft North America’s digital and database marketing programs and had over sight of Digital Marketing and CRM worldwide.
Kraft’s Digital Marketing and CRM programs were the first of their kind among consumer packaged goods companies. Ms. Riordan and her team leveraged the power of over 70 world class brands to deliver unique marketing programs that built consumer relationships and brand loyalty among 15MM of Kraft’s most valued consumers. She led the launch of kraftoods.com which became the number one consumer website among all food manufacturers and the number two ranked food site in NA; she launched Kraft’s email marketing and online advertising programs and she led the publishing of Kraft’s “food & family” and “what’s cooking” magazines. Kraft’s website, email marketing, online advertising and custom publishing have all been cited as examples of best in class for digital marketing and won numerous industry and company awards.
Kathy held various other positions during her career at Kraft in both the Marketing Services and e-Commerce divisions including Director of Media Planning, Sr. Manager of Media Buying, and Director of Emerging Technologies.
Prior to joining Kraft Kathy worked in the Advertising department of Quaker Oats in Chicago and at Boston based Advertising agencies and TV stations.
Ms. Riordan was recognized for her for significant long term contributions to innovation and growth several times at Kraft with one Presidents award and two Chairman’s awards from Kraft and Philip Morris and within the industry with the Ad Week/Brand Week Media Maven Presidents award and several CASIE, ECHO and David Ogilvy awards.
She graduated with honors from Boston College with a degree in Art History and Communications; has served on the Board of Directors of the DMA, Chaired the ANA Digital Marketing committee and served on several community boards in NY and Connecticut.
Kathy retired from Kraft after 24 years in June 2008 and continues to live in New Canaan Ct. She is working with clients include Katalyst Media, Hollywood CA, Kellogg University School of Management, Northwestern Ill., the Institute for Media and Entertainment, New York NY, Upstream Group, Burlington VT and Kim Benson Foods, Trumball CT on the marketing and business strategy, training and development and product and business development.
