Upstream Group, Inc.

Kevin Arrix

Senior Vice President, Digital Advertising Sales, MTV Networks

Kevin Arrix is Senior Vice President, Digital Advertising Sales at MTV Networks. Arrix executes MTVN's digital ad sales strategy, and develops marketing solutions that encompass the company's portfolio of multi-platform brands.

Arrix served most recently as Vice President, Digital Advertising Sales, for Nickelodeon. In this position, he played a dual role, overseeing all digital revenue for the brand and managing a linear TV ad sales team as well. During his four years with Nickelodeon, the company successfully launched new brands including ParentsConnect.com and The N, integrated the new acquisition Neopets, and nearly tripled the size of its digital ad sales team. Prior to joining Nickelodeon, Arrix spent three years at CBS SportsLine, where he held a variety of responsibilities, including management of the sports website's European-based and East Coast sales teams, respectively. Arrix also spent seven years at Turner Broadcasting, working largely in international ad sales.

Arrix graduated from Duke University . He lives in New Canaan , CT with his wife Kirsten, and their children Ollie and Charlotte.