Upstream Group, Inc.

Oct 6 - 7, 2008, Rye Brook, NY

Jonathan Adams

Senior Vice President, Global Media, Digitas

As SVP, Global Media with Digitas, Jonathan currently has the privilege of leading Digitas' Connecticut media practice. Additionally, he leads the integrated agency team for Delta Air Lines' global media efforts and has also recently joined the cross-agency leadership team for food giant Kraft. He is also an active member of the Digitas NY Senior Leadership Team (SLT) as well.

Mr. Adams is recognized as an industry leader having served as Chairman of the AAAA Digital Marketing Committee (2003 - 2006), selected as a "Digital Player" by Advertising Age in 2003, and also selected as one of the "100 People to Know in Media" by Media Magazine in 2004.

Prior to his years in the Digitas family (including Modem Media), Mr. Adams held the title of Senior Partner and Group Media Director of WPP's OgilvyOne (mOne), the interactive and direct response media arm of Ogilvy Worldwide and Mindshare at the time. He had founded the Digital Media Consultancy and led a variety of accounts and new business efforts during his seven years with that organization. Prior to Ogilvy, Jonathan had acquired much of his experience at traditional agencies including Lowe & Partners and The Media Edge. Through his career, he has managed a number of clients and categories including Bristol-Myers Squibb, Motorola, American Express, Sears.com, IBM, Kimberly-Clark, Procter & Gamble, Marriott Hotels and Unilever.

Jonathan currently holds advisory board posts with iMedia, the Advertising Research Foundation (ARF), the Interactive Advertising Bureau (IAB), The Weather Channel, the Association for Downloadable Media (ADM) and Google.

A native of Miami, Florida, Jonathan joined the New York advertising community in 1991. He graduated from the University of Florida with a B.S. in advertising and management, and lives in Stamford, Connecticut, with his wife, Karen, and twin boys.

Matt Freeman

CEO, GOFISH

Matt serves as Chief Executive Officer of the GoFish Corporation, a digital media company that is specifically designed to meet the needs of major brand advertisers by providing “Brand Immersion at Scale.”

GoFish reaches more than 24 million deeply-engaged consumers every month in the US and 71 million globally (com Score, June 2008) in highly immersive environments such as casual games, virtual worlds, social play and general entertainment properties.

The GoFish audience spends an average of over 50 minutes per month within the network, and has a measurably higher receptivity to brand interactions. The concentration of its engaged audience base produces results for its customers which average more than five times greater than industry norms (from awareness to interaction and action).

Prior to GoFish, Matt was the founder and CEO of Omnicom Group’s Tribal DDB Worldwide. During Matt’s decade-long stewardship, Tribal grew from an idea to a worldwide network of 46 offices in 28 countries and became one of the largest and most awarded digital agencies in the world.

Tribal won every major industry award for innovation and effectiveness, as well as Agency of the Year honors from ADWEEK, the International Advertising Festival at Cannes and many others. In 2007, Tribal became the first digital agency ever to be named Global Agency Network of the Year by Advertising Age.

Matt also served on both the Board of Directors and the Executive Committee of DDB Group, was a board member of the AAAA (4A’s) and the IAB’s agency committee, and continues as a director of the Advertising Club of New York and the marketing advisory board of the Museum of Modern Art (MoMA). Matt has been named one of the Top 50 most creative people in the industry by Creativity magazine and has been inducted into the American Advertising Federation’s (AAF) Hall of Achievement.

Prior to his life at Tribal, Matt was a partner at Poppe Tyson, an executive at Modem Media (now part of Publicis Groupe), worked for MTV, wrote for several magazines, and was a prep school English teacher. He attended the School of Visual Arts and has a B.A. in English and Art History from Dartmouth College.

Matt lives in New Jersey with his wife Robin and his sons Sawyer, Colby and Wes.

Kathy Riodran

Former Vice President of Global Consumer Relationship and Digital Marketing, Kraft Foods

Kathleen Olvany-Riordan has over 30 years Media and Digital Marketing experience including leadership roles as client, agency partner and in the media.

Most recently Kathy was Vice President of Global Consumer Relationship and Digital Marketing at Kraft Foods, Inc. In this role Kathy was responsible for strategic leadership and management for Kraft North America’s digital and database marketing programs and had over sight of Digital Marketing and CRM worldwide.

Kraft’s Digital Marketing and CRM programs were the first of their kind among consumer packaged goods companies. Ms. Riordan and her team leverage the power of over 70 world class brands to deliver unique marketing programs that built consumer relationships and brand loyalty among 15MM of Kraft’s most valued consumers. She led the launch of kraftoods.com which became the number one consumer website among all food manufacturers and the number two ranked food site in NA; she launched Kraft’s email marketing and online advertising programs and she led the publishing of Kraft’s “food & family” and “what’s cooking” magazines. Kraft’s website, email marketing, online advertising and custom publishing have all been cited as examples of best in class for digital marketing and won numerous industry and company awards.

Kathy held various other positions during her career at Kraft in both the Marketing Services and e-Commerce divisions including Director of Media Planning, Sr. Manager of Media Buying, and Director of Emerging Technologies.

Prior to joining Kraft Kathy worked in the Advertising department of Quaker Oats in Chicago and at Boston based Advertising agencies and TV stations.

Ms. Riordan was recognized for her for significant long term contributions to innovation and growth several times at Kraft with one Presidents award and two Chairman’s awards from Kraft and Philip Morris and within the industry with the Ad Week/Brand Week Media Maven Presidents award and several CASIE, ECHO and David Ogilvy awards.

She graduated from Boston College with a degree in Art History and Communications; has served on the Board of Directors of the DMA, Chaired the ANA Digital Marketing committee and served on several community boards in NY and Connecticut.

Kathy retired from Kraft after 24 years in June 2008 and continues to live in New Canaan Ct. with her husband and son.