Upstream Group, Inc.

Anne is an industry leading online marketer and innovative brand champion who has just launched her independent consulting firm. Anne is well recognized for her work taking successful brands, establishing their online position, and driving online retail success.

Previously, Anne held the position of Senior Director of Marketing Communication for Southwest Airlines and led the strategic planning and development for the Southwest brand across all Customer communication channels. She enjoyed her leadership role in directing the voice of one of the most respected leaders in the intensely competitive travel industry. Anne led many change initiatives including the brand's repositioning and the development of new market segments within a media and advertising budget in excess of $150 million.

A respected leader in the interactive marketing arena, Anne was at the center of Southwest Airlines online success in driving revenue for southwest.com, the most successful airline website in the industry. When Anne joined the interactive marketing team in 2000, Southwest Airlines' website was responsible for only 25 percent of the Company's revenue. Today, southwest.com drives almost 80 percent of Southwest Airlines' total revenue and leads the industry with over 12 million unique visitors per month. In 2005, Anne led the launch of DING!, a direct to customer marketing channel for southwest.com allowing customers exclusive fare offers and desktop convenience. DING! generated over $130 million in revenue and two million customer downloads in its first year. Anne implemented the development of partnerships in car, hotel, cruise, and other ancillary revenue categories generating over $30 million annually. These relationships elevated southwest.com from an air product only website to a full service travel website.

Prior to interactive marketing, Anne held the position of promotions director, leading the marketing strategy for sports, event sponsorships, and media partnerships both nationally and locally. She negotiated and developed the first significant partnerships for the Southwest brand with strategic partners such as Coca Cola, Disney, the NFL, and Busch Entertainment. Anne has received numerous recognitions at Southwest Airlines including the prestigious President's Award and was elected and served on the Company's Culture Committee ensuring the brand stayed true to its mission of delivering exceptional Customer Service.

Evident of her passion for the industry, Anne has participated as a keynote and guest speaker at numerous events and conferences and enjoys sharing her insights and best practices. An active contributor to the marketing community, she is a member of the Board of Directors for the Dallas Fort Worth Interactive Marketing Association, DFWIMA, and chairs the Programs Committee. Anne is also a past Board Member of the Girl Scouts of Texas and served as the Vice President of Marketing and Membership for the Promotion Marketing Association. She was selected and completed the Leadership Texas 2007 development program building women leaders across the state.