Upstream Group, Inc.

Mark McLaughlin

President, McLaughlin Strategy

Mark McLaughlin is expert at developing business solutions that start with the consumer. He has more than 20 years experience in media, advertising and digital strategies. Working with dozens of Fortune 500 companies in every major field from politics to packaged goods, Mark consistently delivers clear strategic roadmaps and actionable ideas.

Mark’s career developed at ad agencies where he focused on media strategies while always choosing work environments where consumer research, creative development and media strategy were under one roof. He is recognized as being among the very first senior agency executives to re-think strategy in the context of digital consumer behavior. This led to roles as a founder of one of the first companies to focus on “rich media” and to positions as the top executive running digital agencies. Before starting his own consultancy, Mark spent 4 years at Yahoo! focusing on digital consumer behavior and advertiser value creation.

McLaughlin Strategy works with media companies, marketers and ad agencies to create specific, actionable plans for the new digital world we operate in today. The process leverages current strengths and assets as the platform for evolved strategies that drive growth and, with new strategies come new success metrics that drive insights for continuous improvement.