How to Make the Plan:
Learn the ins and outs of the digital agency planning process and learn where, when and how a seller can compete more effectively for a spot on the plan and a greater share of the budget. What tools and systems matter to the agency planning team when determining who is on the plan? Be confident that you won’t miss an opportunity to make the plan or – equally important – that you won’t spin your wheels on campaigns where you haven’t got a legitimate shot.