Upstream Group, Inc.

Masters Program

The Masters Program is limited to 15 attendees and is by application only. The program will be led by veteran digital and print sales executive Charlie Thomas and will leverage other faculty members and guest speakers in intimate, focused discussion settings.  

“The new Masters program gets an A+ rating from me and my team. Thank you for a really great experience.  The concepts are amazing and I would love to dive into them again during management training.” - VP, Online Publisher

Who Should Apply?
“Masters” is only for top digital sellers with a sincere interest in leadership; those calling on fortune 500 advertisers and who are ready to engineer major seven figure deals, and to generate long term, sustained growth for their companies, their customers and themselves.  Sellers should have a minimum of 5-7 years of media sales experience much of it digital.

Overview
The course is about being exceptional, rather than ordinary, and embracing more challenging paths that lead to leadership and growth for others.   During the two-days participants will focus on combining Vision, Strategy and Relationships into a high-level selling approach that creates growth for customers, employees and investors. The program will open participants up to seeing a bigger future and developing a solid plan on how to get there. By the end of the two days each participant will walk away with an actionable, scalable plan they can apply to their unique business.

The content will largely be created through the open discussion format. Throughout the two-days, the group and Habitat faculty will exchange points of view and experiences related to  Vision, Strategy and Relationships. Participants will be challenged to ask insightful questions and express opinions that spark intelligent conversations that provide the building blocks for their plans.

Objectives

• Understand the interdependency of Vision, Strategy and Relationships
• Create more meaningful and profitable relationships with customers
• Take the transformation game to an entire new level
• Qualify to lead CEO level meeting
• Develop a systematic, actionable plan that will transform the way you do business

Format
The program will be broken into eight discussion segments:

1.) Introduction of Core Principles: Vision, Strategy, & Relationships
2.) Agency Perspective
3.) Ideation Perspective
4.) Summary of Day 1; Key Insights
5.) Sales Perspective
6.) Client Perspective
7.) Summary of Day 2: Key Insights
8.) Building the Plan

Apply Now!