Measuring, Translating and Selling Online Audiences
An interactive lecture course that explores the present and future of online measurement and the ways in which online buying and selling are moving from placements, pages and impressions to the true delivery of scalable audiences. Participants will gain understanding of current and emerging measurement practices and learn how these moves may spur further investment of television/video dollars online.
(Opent to All Participants; 1 hour, 15 minutes; Interactive Lecture Format.)
