Private Workshops
Upstream Group has created and delivered private training programs for more than 100 leading companies in the interactive and media and advertising world. Below are some of the most popular.
Custom training programs can be developed to focus on any issue found at the intersection of media, technology and advertising. Please call us at 802.985.2500.
Online Unplugged™
Overview
Provides the most up-to-the-minute knowledge of ad serving, rich media technologies, measurement, competitive analysis tools and more. "Unplugged" is filled with practical insights that define the limits of what can and cannot be done in our medium.
Target Audience
The program is designed to provide both buyers and sellers with a thorough understanding of the technology, measurement and processes of the online medium.
Contact Information
To schedule or learn more about a "Getting to Us" workshop, please call 802-985.2500 or contact us
Getting to Us™
Overview
The "Getting to Us" workshop is designed to help the sales organization deal with the negative dynamics of the marketplace by creating a ‘lean’ collaborative selling process that touches higher level customers. Sales teams that embrace the workshop concepts get higher level meetings earlier in the sales cycle and – crucially – they make the most of those encounters. By taking the focus away from thick PowerPoints and elaborate ‘pitches,’ we’re able to help sellers quickly build empathy with their customers and move directly into the ‘green zone’ of real collaboration. Just about everybody in media sales can recall an incredible customer meeting where defenses were down, great information was shared and a customer business problem was jointly solved; "Getting to Us" is designed to help make that meeting the norm, not the exception.
Is "Getting to Us" just for salespeople? No. While many of the communication and trust building techniques we discuss are critical in the discovery and selling process, the implications of the program run much deeper for the companies we work with. How you think about developing products and bringing them to market will also change. The marketing messages your create, the presentations you build, the background research you conduct and the feedback loop through the sales team will all shift dramatically. And it just might change the impact and flow of internal communication as well.