Resources
Upcoming Industry Events
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Upstream Habitat
Grapevine, Texas
Nov. 17-18, 2008
Whitepapers
Title: Oreo Doctrine
Overview: Two Sides to the Cookie - Transaction: The selling, buying, placement, pricing, optimization and reinvestment of standard media advertising units or Marketecture: A business discipline that applies complex media and communication elements in the focused solution of unique business problems. Which side are you on?
Download PDF
Podcasts
Articles
Nov 1, 2008 – Digital Ministry Australia
Digital People- Doug Weaver by Denise Shrivell
Jan 23, 2008 – Online Media Daily
Are You Investing to Grow Your Human Capital? by Doug Weaver
Nov 13, 2007 – iMedia Connection
Oct 16, 2007 – iMedia Connection
Keynote Presentation: Audience Reinvestment by Doug Weaver
Jun 1, 2007 – iMedia Connection
The Other Side of the Oreo by Doug Weaver
Video
Upstream Habitat Testimonial Video
Reading List
How to Win Friends and Influence People, by Dale Carnegie
A Life Uncorked, by Paul Dolan
The Lone Survivor, by Marcus Luttrell
The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson
Millennials Rising: The Next Great Generation, by Neil Howe and William Strauss
The Media Lab: Inventing the Future at M. I. T., by Stewart Brand
Ogilvy on Advertising, by David Ogilvy
The One Thing you Need to Know, by Marcus Buckingham
The Online Advertising Playbook, by Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci
Only the Paranoid Survive, by Andrew S. Grove
Profitable Marketing Communications, by Antony Young and Lucy Aitken
The Road Ahead, by Bill Gates
Sony, by John Nathan
Truth, Lies & Advertising, by Jon Steel
Watch This, Listen Up, Click Here, by David Verklin and Bernice Kanner
When Ads Work : New Proof That Advertising Triggers Sales, by John Philip Jones
The Wisdom of Crowds, by James Surowiecki
The World is Flat, by Tom Friedman