Managing an Online Sales Organization
Managing an online sales organization means facing a number of complex, ongoing issues and decisions: establishing and enforcing your price structure; motivating and rewarding your sales team; taking a position on targeting and segmentation; investing in research and audience management tools; managing rich media vendor relationships; dealing with buyer terms & conditions issues; and many, many more. Upstream Group has worked with dozens of customers on these issues. We also have a deep understanding of ad serving, rich media vendors, ad agency relationships and a half-dozen other topics that sales executives deal with every day. We can give you the timely, unbiased advice you need...more
Sales Structure & Compensation
If you're creating or revitalizing an online business based on Internet advertising and marketing, then you know how valuable timely, unbiased advice and counsel can be. We help companies like yours work through existing opportunities and recognize new ones. For both startups and mature companies, Upstream explores many of the key questions that lead to a functional, profitable, long-term advertising business...more
Continue to build your career by accessing Upstream Group’s library of resources comprised of some of the insights Upstream's CEO Doug Weaver has contributed to the industry over the years.