Strategy and the Agency:
Many digital and integrated agencies tout themselves as incubators and facilitators of great ideas. But how do ideation and strategy really work within the agency and how can digital sales reps field great ideas and sponsorships and actually see them happen? Who are the people in the agency ecosystem who can champion your concept and where are the blind alleys you want to avoid? Strategy and the Agency will walk you through the strategic hierarchy of the agency and help you navigate the many tar pits where great ideas often meet their end.