Understanding Search:
To the web sales director, the relationship with Search is a complicated one. It’s at the same time both a source of extra revenue and site traffic and a competitor for top line marketing dollars. But for the web ad seller, the marketer — and every web user in the world — Search is a daily fact of life. If you think of Search as that white box on the page where you type in a keyword, think again. Understanding its power, its strategic value – and its limitations – is critical to successfully positioning display and video options. This course will deliver a thought provoking and comprehensive overview of how Search and Display complement each other.