Stuff You Need
Whitepapers
Title: Oreo Doctrine
Overview: Two Sides to the Cookie - Transaction: The selling, buying, placement, pricing, optimization and reinvestment of standard media advertising units or Marketecture: A business discipline that applies complex media and communication elements in the focused solution of unique business problems. Which side are you on?
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Podcasts
Articles
Mar 16, 2009 – Bonjour Events
The Art of Moderating a Panel by Doug Weaver
Dec 8, 2008 – mcstrat
Marketing and Media in 2009 by Mark McLaughlin
Nov 25, 2008 – Ask Charly
"Big Brands are sitting out the Super Bowl? Tell me another one…" by Charly Wehbe
Nov 1, 2008 – Digital Ministry Australia
Digital People- Doug Weaver by Denise Shrivell
Mar 6, 2008 – ContextWeb
Jan 23, 2008 – Online Media Daily
Are You Investing to Grow Your Human Capital? by Doug Weaver
Jan 17, 2008 – paidContent.org
@ CMO Leadership Forum: YouTube, Facebook Offer Social Media 101 For CMOs by David Kaplan
Nov 13, 2007 – iMedia Connection
Oct 16, 2007 – iMedia Connection
Keynote Presentation: Audience Reinvestment by Doug Weaver
Jun 1, 2007 – iMedia Connection
The Other Side of the Oreo by Doug Weaver
Video
Making Sense of Media Fragmentation- iMedia Agency Summit Dec 2008
Power Panel: Acting in the Face of Crisis- iMedia Brand Summit Feb 2009
Reading List
How to Win Friends and Influence People, by Dale Carnegie
A Life Uncorked, by Paul Dolan
The Lone Survivor, by Marcus Luttrell
The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson
Millennials Rising: The Next Great Generation, by Neil Howe and William Strauss
The Media Lab: Inventing the Future at M. I. T., by Stewart Brand
Ogilvy on Advertising, by David Ogilvy
The One Thing you Need to Know, by Marcus Buckingham
The Online Advertising Playbook, by Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci
Only the Paranoid Survive, by Andrew S. Grove
Profitable Marketing Communications, by Antony Young and Lucy Aitken
The Road Ahead, by Bill Gates
Sony, by John Nathan
Truth, Lies & Advertising, by Jon Steel
Watch This, Listen Up, Click Here, by David Verklin and Bernice Kanner
When Ads Work : New Proof That Advertising Triggers Sales, by John Philip Jones
The Wisdom of Crowds, by James Surowiecki
The World is Flat, by Tom Friedman
