Upstream Group, Inc.

Perspectives on Upstream Habitat

Online sellers tell you about their experiences at Upstream Habitat, a two-day digital sales campus hosted by Upstream Group.

Habitat Feedback

In light of the current economic environment and the reality of a tough 2009 I can’t think of a better and more constructive way to spend two days."
- Fall 2008, Habitat Alumnus

It was only a day and I think I could have stayed for a week…” I learnt a great deal and it got me thinking about how we approach things back in the trenches.  But more than anything it really inspired me – the thing I walked away with is how much I love advertising - the power of advertising more specifically, and the potential it has for brands in the marketplace if leveraged appropriately.”
- Executive Director, Leading Social Networking Site, after observing the event 

I’m so glad I was chosen to attend the Upstream Habitat! I enjoyed all of my sessions. By noon I was ready to jump out of my seat and start reaching out to clients. Foundation is such a great program for a newbie like me.  I can't thank my bosses enough for signing me up!”
- Account Executive, Major Media Site

The new Masters program gets an A+ rating from me and my team. Thank you for a really great experience.  The concepts are amazing and I would love to dive into them again during management training.”
 - VP, Online Publisher

Excellent case studies. Extremely knowledgeable a must course on every level.”
- 2008 Rye Brook Attendee on Trends in Online Ad Creative with Allie Savarino

I’m so glad I was chosen to attend the Upstream Habitat! I enjoyed all of my sessions. By noon I was ready to jump out of my seat and start reaching out to clients. Foundation is such a great program for a newbie like me.  I can't thank my bosses enough for signing me up!”
- Account Executive, Major Media Site

Fantastic session. Really like the way that Scot McLernon brought personal experiences into the session. Absolutely vital suggestions on how to be more organized and more well-rounded in this space.”
-2008 Rye Brook Attendee on Sales Philosophy with Scot McLernon

The sales training here is great! Sparks a lot of ideas on what we can do to get to top clients. I’m looking forward to sharing my experiences with my team!”
- Sales Director, Online Health Network

Mark McLaughlin a genius at translating a macro view of online measurement in this changing landscape.”
- 2008 Rye Brook Attendee on Online Measurement Overview with Mark McLaughlin 

First class worth the price of admission alone”
- Rye Brook Spring 2008 Attendee

Everything, from the Upstream Staff, to the Faculty, Panelists and Keynotes...it was all top notch!”
- Rye Brook Spring 2008 Attendee

All and all I'd give it a solid grade of A”
- San Jose Attendee Spring 2008

The classroom setting was good and intimate; very interactive and helpful.”
- San Jose Attendee Spring 2008

In the past two weeks I have been on 5 planes and 2 trains for a dozen client meetings on two coasts followed by at least that many dinners, all the while attending a wedding and assisting in a friends move culminating with a weekend trip to see my grandfather an hour north of Tampa that landed me back in NYC late Sunday night. I followed that two-hour delayed flight with an early morning 2 + hour car ride in traffic to the event, and not once during the two days did I nod off or even feel the boozy weariness of sleep creep in. The material was that good and the faculty resonated that well....The course material and notes will be something I'll reference time and time again”
- Rye Brook Spring 2008 Attendee