This Old Plan: Building an Online Campaign
How better to develop a deep empathy and connection with the agency media team than to figuratively sit in their chairs? During this hands-on workshop, participants will learn the basics of media planning and then assemble an online media plan of their own to meet designated criteria. Through follow on discussion, the class will explore why certain sites did or did not make the plan and what tradeoffs were made to deliver the results and rates to meet client expectations. Time: 90 minutes.
