Upstream Group, Inc.

This Trend focuses on providing a deep and current understanding of social media and social networks.  Participants will learn about key players and trends, and be encouraged to form their own points-of-view on the marketing and monetization potential of the social web.  The course will explain how many sites are using social tools to extend their user experience and advertising/marketing potential. Time: One Hour

This Trend offers a relatively deep dive into the world of mobile advertising and marketing, offering a clear picture of the landscape from handheld devices to iPhones.   Participants will learn what platforms and business models are on the rise and, through interactive discussion, learn how to best position their own mobile products and site extensions to marketers and agencies. Time: One Hour

This Trend explores the growing power of online creativity, from flash based animation to video and much more.  Participants will learn how they can connect with creative agencies and gain greater visibility into campaigns while also forming alliances that will make them better strategic resources to their clients.  The course goal is to shift the online seller from a passive recipient of creative content to an active participant in their formulation and distribution. Time: One Hour

This Trend speaks to the interconnectedness of the web advertising ecosystem, and offers a clear picture of its many forms and players, from third party resellers to demand-side data platforms to publisher “owned and operated” networks to exchanges.  Participants will gain an understanding of the principal players and models in the landscape and discuss the competing market forces and data issues that define this volatile and permanent web phenomenon. Time: One Hour