Walker Jacobs
Senior Vice President, New Media Ad Sales, Turner Entertainment
Walker Jacobs is senior vice president of Turner Entertainment New Media Ad Sales, overseeing digital ad sales for the Turner Entertainment Group portfolio, consisting of TBS, TNT, truTV, Cartoon Network, Adult Swim, GameTap, Super Deluxe and Turner Sports, which includes NASCAR.com, PGATour.com, PGA.com, "Hot Corner" on MLB.com and "TNT Overtime" on NBA.com. He is based in New York and reports to David Levy, president of Turner Entertainment Ad Sales and Marketing and Turner Sports.
Jacobs is charged with developing integrated sales and marketing solutions for advertisers across the entertainment portfolio of television networks, platforms and businesses. Under Jacobs' leadership, the Turner Entertainment New Media Ad Sales team is responsible for driving all ad sales on the internet, video-on-demand (VOD), and mobile platforms.
Before joining Turner, Jacobs served as senior vice president of the Reuters Americas Media Group, responsible for general management of Reuters.com, managing ad sales and business development, as well as content sales for Reuters Media Business in the U.S. , Canada and Latin America . Notably, while at Reuters, Jacobs negotiated a partnership with NASDAQ and subsequently managed sales of "Times Square Squared," a venture that combined The Reuters Sign and NASDAQ Tower as the world's largest outdoor digital display system, based in Times Square , New York.
Jacobs joined Reuters by way of the company's March 2003 acquisition of Multex Incorporated, a leading financial research and information company. Jacobs remained in the capacity of vice president through the merger. Prior to the merger, he managed the media business and advertising sales for Multex Investor and Marketguide properties. Jacobs began his executive career in media as Publisher of Institutional Investor Online, responsible for general management, operations, advertising sales, e-commerce and marketing of their websites.
Jacobs serves on the Associate Board of Directors for Junior Achievement New York and the World Trade Center Memorial Communications Advisory Council. He is a graduate of John Carroll University and currently resides in Manhattan with his wife Jennie.
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